Polymarket Partners with Major League Soccer to Expand Blockchain-Powered Prediction Markets
Polymarket, a leading crypto-based prediction platform, has secured a multi-year exclusive partnership with Major League Soccer (MLS) and its Leagues Cup tournament. The deal aims to revolutionize fan engagement through blockchain-powered prediction markets, offering real-time interaction during matches and data-driven storytelling.
The collaboration includes integrity safeguards like independent market monitoring, reflecting the growing mainstream adoption of prediction markets. Despite regulatory hurdles in some U.S. states, platforms like Polymarket and Kalshi continue hitting record trading volumes.
"This partnership lets fans engage with the sport through a new, interactive lens," said Polymarket CEO Shayne Coplan. The MOVE signals broader institutional acceptance of crypto-powered prediction markets in professional sports.